NATIONAL COLLEGE OF IRELAND
PART-TIME ADVERTISING CAMPAIGN 2016
TV, VOD, Cinema
WHAT WE DID
Considering going to college? Whether it's full or part-time you're sure to have plenty of questions. You'll want to know where the college is, what the standard of tuition is like, if you can juggle a part-time course and a job, how will it benefit my career.And who's best placed to answer your questions? The students of course.
Since 2014 we have used actual NCI students to tell our story in their own words unclipped and unedited. The results are testimonials that are inviting and human that engage the audience in a friendly, conversational style that potential students can identify with. Our students communicate the serious benefits of studying at NCI in a way that isn’t stuffy, or too serious. The TV led campaign also included radio, press, outdoor and digital.
We have been lucky enough to work with NCI since 2008 helping develop highly creative and effective campaigns across all media.