Redesigning one of Ireland's most recognised brands was a daunting task. Our brief was to bring the Irish Kennel Club into the 21st century but for the identity to retain elements of their heritage and unique Irishness.

Our research led us to The Book of Kells and the Celtic Hound drawings in the margins of the manuscript.These Celtic hounds were respected by royalty and warriors.

We borrowed elements from these drawings to form basis of our design retaining as much of the original character as possible but removing the ferocitiy seen in the monks doodles.

The result is one of our favourite rebrands since we began.