MR JEFFARES BLACKCURRANTS
Brand development, packaging design & communications
WHAT WE DID
A new brand, a new name, new packaging POS above the line and below the line communications and that’s just for starters. This year we were fortunate to work with Des and Margaret Jeffares in the creation of their new brand – Mr Jeffares Blackcurrant Cordial.
The groundwork began over 6 months before production, with strategy sessions that clearly laid out the market context, our target audiences, the brand positioning and differentiators, core values, personality and tone of voice.
The end result is a premium Irish brand that reflects three generations of expertise in blackcurrant growing but still remains relevant to todays discerning customer. Part of the brief required us to incorporate many many facts on the bottle. Often this can lead to a cluttered and confused look, but using a modern/retro look allowed us to incorporate all the deatils and yet look fantastic.
The brand label and lockup allows the discerning customer to absorb new facts with each and every viewing.