BusConnects Dublin - At its core is a desire to greatly improve bus services across the Dublin region. How could a project that was promising to deliver an enhanced bus system that  is better for the city, its people and the environment be so disliked, distrusted and misunderstood?

 

The solution lay in simply looking at the problem from the  consumers point of view. What were consumers seeing and hearing and why didn’t they see it like we did? We believed that the key to success lay in the facts - fool proof, unequivocal information that could not be distorted. The key to success was to present the information in a palatable and non-confrontational way so as not to appear to bully, and secondly to get people to understand that the proposals  were just that, proposals, and that the NTA would actually like to hear from them. Using this as our core strategy we developed communications that educated,  helped alleviate fears, and gave residents the actual facts in a palatable and non-confrontational way and that delivered clarity, simplicity and certainty. Imagine that!