A bus network designed for Cork’s future.

At the heart of these communications was a compelling narrative about the benefits of the investment in the Network, the increase of over one third in bus service, the reduction in emissions, an 17% increase in access to schools and an 18% increase in access to jobs, and these were only a few of the benefits. The messaging was forward looking and highlighted the potential for growth in Cork. The communications also strongly encouraged people to get involved early and have their say. Central to this project was a New Bus Network map and Sustainable Transport Corridor (STC) brochures which in all phases outlined the proposed changes and the benefits of the new Network and Corridors.

• Brand Strategy

• Logo Creation

• Brand Guidelines

• Brochure and Leaflet Design

• Network Mapping and Design

• Schematics

• Infographics

• Pulls Ups and Backdrop